Urban Air is honored to be ranked in the top 1 percent of franchise businesses in the U.S. as part of the third annual Localized Marketing Benchmark Report (LMBR). The report is a collaborative research project between Localogy, the leading global non-profit trade association helping marketers and agencies realize the full potential of localized marketing, and SOCi, the leading all-in-one marketing platform built for multi-location marketer. The research examines how top multi-location businesses perform in the most influential digital channels, including local search, social, and ratings and reviews.
Despite all the difficulties that the pandemic imposed on franchise businesses across the U.S. over the past year, the top brands such as Urban Air are actually growing revenue three times faster than their peers. This growth led to Urban Air Adventure Park ranking No. 3 out of 275 national franchise businesses included in the report.
“This past year has been challenging for franchisees across verticals and while we have all faced tough times, it is encouraging to see that our new media buying strategy for the brand is working and proving positive results for our franchisees,” said Jessica Correa, Urban Air’s Chief Marketing Officer. “We are honored to be ranked in the top 1 percent of franchise businesses nationwide in this report, as it shows our commitment to local digital marketing and keeping our brand top of mind for consumers.”
The data leveraged in the study was gathered by Places Scout in January 2021, including snapshots of local page data and performance. The data was analyzed from over 275 top franchise marketing and property management brands, including 200k+ locations, 600k local pages, and over 8 billion engagements that were examined and scored. The list of 275+ brands was determined based on a combination of the top 200 largest brands by Franchising Times, the 100 fastest growing brands based on Entrepreneur’s List, and the top 10 Property Management companies based on NHMC’s 2020 Apartment Managers List.
With more than 150 parks now open and 85 in development, Urban Air continues to solidify itself as the first and leading indoor family adventure park franchise in the United States. This year, Urban Air ranked as the No. 1 entertainment franchise in Entrepreneur Magazine’s Annual Franchise 500 list, the world’s first, best and most comprehensive franchise ranking.
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