When Urban Air introduced its category-leading ‘Endless Play’ Membership program just a few short years ago, it wasn’t without significant research into viability of membership-based programs. Who uses them and why? What are the advantages and disadvantages?

Ultimately, membership-centric businesses are thriving in America. Amazon Prime, Costco, Netflix…these giants are using memberships to not only develop long-lasting relationships with engaged customers, but also generate a steady source of reliable, recurring revenue.

A membership model can:

-Help create value for customers by encouraging loyalty and repeatability with their visits

-Help businesses manage sales fluctuations with revenues from stable recurring fees

-Help sellers develop valuable insight into customer behaviors and preferences

-Help drive terminal enterprise value for franchisee investors

“Stability is key with any business, especially when considering revenue,” shares Josh Wall, Urban Air Chief Franchise Officer and EVP. “Memberships make the customer ‘stickier’ to your business. Memberships also promote stability and, from the franchisee’s perspective, the ability to better manage cashflow and plan for the future as well. The ability to manage cashflow and future forecasting creates confidence. It’s a trickle-down effect based on predictable data.”

Memberships also create opportunities to deepen relationships with customers, says Wall.

“You can learn a lot about your customers when they enroll into a membership. When do they come to the park? How long do they stay? Do they utilize our Café? Does the customer have a birthday coming up? Have they booked their party with us? These are the kinds of trends we study and use to better the customer experience for these VIPs.”

When looking at a franchise model, recurring revenue is an important part of the equation. At Urban Air, our franchisees are able to maximize on Endless Play Memberships in their communities, creating one additional fan at a time.

To learn more about franchising with Urban Air, fill out the form on this page and we will send you our Flight Plan, which includes more information about our Discovery Process.

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Are you ready to own a highly profitable business that impacts lives in your community?  If you’re interested in learning more about being an Urban Air franchise owner, let us know! Fill out this form and we’ll be in touch soon. This is where your adventure begins!

 

DISCLAIMER: THIS INFORMATION IS NOT INTENDED AS AN OFFER TO SELL, OR THE SOLICITATION OF AN OFFER TO BUY, A FRANCHISE. IT IS FOR INFORMATION PURPOSES ONLY. CURRENTLY, THE FOLLOWING STATES REGULATE THE OFFER AND SALE OF FRANCHISES: CALIFORNIA, HAWAII, ILLINOIS, INDIANA, MARYLAND, MICHIGAN, MINNESOTA, NEW YORK, NORTH DAKOTA, OREGON, RHODE ISLAND, SOUTH DAKOTA, VIRGINIA, WASHINGTON, AND WISCONSIN. IF YOU ARE A RESIDENT OF ONE OF THESE STATES, WE WILL NOT OFFER YOU A FRANCHISE UNLESS AND UNTIL WE HAVE COMPLIED WITH APPLICABLE PRE-SALE REGISTRATION AND DISCLOSURE REQUIREMENTS IN YOUR JURISDICTION.